Crusade Capital Management

We are a marketing company that performs outsourced sales and marketing, including corporate promotions on behalf of our clients. What this means is, instead of our clients using their own internal marketing or sales force; they outsource to us and actually hire us to do it for them. They provide the different promotions and services and we are responsible for representing them in local markets.

Marketing Strategies

Stop trying to fit your marketing campaigns in someone else's model. Crusade Capital Management will create a marketing campaign that will help your company hit your goals.

Successful Track Record

You don’t have to take our word for it. Crusade Capital Management has a long track record of success. Ask any of our clients. Crusade Capital Management will deliver.

Management Training

Whether you are starting your first career path or you are making a change, Crusade Capital Management's training program is the perfect place to start.

Meet the Team

Derek Akins

Derek Akins

Founder & CEO

Meet the CEO of Crusade Capital Management Group, Derek Akins! Derek started out with the business in 2015 in Southern California. He is excited to have grown into this role and has big plans for his office in Idaho. Derek's goal for his company is to help others grow into management positions and reach not only their career goals but their personal goals as well. In Derek's spare time, he enjoys spending time with his daughter and family as well as playing basketball and eating delicious foods. Stop by the office to meet him in person as well as the rest of the Crusade team!



Event Coordinator

Meet our Event Coordinator Mirella! She is excited to grow with the company and has big plans to make a mark on Boise through Crusade Capital Management Group. Mirella wants to help others grow and reach their career goals! In her spare time, she loves to cook new entrées and dishes for her family. Mirella loves to be engaged in her daughter school by helping set up events for the students. Mirella helps manage the back end Crusade Capital Management Group by helping with scheduling charities and events needed to help with growth within the company. She is excited to be a part of the team and motivated to see what new talent comes down the pipeline.



Human Resources Manager

Meet our Human Resources Manager Ashley! She focuses on building relationships with candidates in the Management field on a national level. Ashley came to Crusade Capital Management Group soon after graduating from college. She obtained her BA in Business Management. She helps manage all aspects of the organization's operations to meet objectives for growth and profitability. On her spare time, she loves spending time with her family as well as giving back to the community. She's looking forward to seeing Crusade Capital Management group welcome more professionals and to help them grow!




Meet our Office Administrator Rosealee! She has been a part of Crusade Capital Management Group during the many changes that it’s gone through. She has seen it grow and is excited to see it grow even more! Rosalee works behind the scenes to make sure that everything runs smoothly. In her free time, she loves to spend time with her husband in the outdoors. They enjoy backpacking, hiking, climbing, and camping together. Rosalee was born in Idaho and loves to take advantage of all it has to offer. She is excited to continue to grow with Crusade Capital Management Group and meet everyone who joins the team.


Our Services

Brand Management

The analysis and planning on how a brand is positioned in the market. Developing a good relationship with target public is essential for brand management.

Customer Acquisitions

Considered the connection between advertising and customer relationships. This critical connectivity facilitates the acquisition of targeted customers.

Customer Retention

The frequency at which a customer chooses a particular brand over others, also known as a repeat customer. Customer Retention is determined primarily by the Marketing and Customer Service received by the individual.


Crusade Capital Management provides unlimited promotional opportunities for each individual who joins our team based 100% on achievement not seniority. By pushing our candidates to step outside of their comfort zones while practicing their newly acquired skills alongside more advanced team members, they achieve fantastic goals in exceptionally short amounts of time,

Account Executive

In the Account Executive phase you will learn how to effectively execute an in-store marketing campaign for one of our Fortune 500 Clients. The Account Executive is usually the first line of contact for new and existing customers so a big part of the Account Executive phase is customer service. Once this is learned the Account Executive will then help manage their own in-store marketing campaign.

Account Manager

In the Account Manager phase you will be responsible for multiple in-store marketing campaigns throughout the city. The Account Manager will train other Account Executives and Account Managers our Award Winning system. The Account Managers will also help the company conduct 2nd round interviews, to help explain to potential employees what Our Company does for our Fortune 500 Clients.

Assistant Manager

The Assistant Manager responsibilities turn more from in front of the scenes to more behind the scenes. The Assistant Manager will start their training in learning how to do payroll, learn how to interview potential employees, learn the banking and budget. The most important role of the Assistant Manager is the planning of expansion. With our globally known clients they are looking for us to grow into their massive footprint. The Assistant Manager will learn how to work with the clients and plan the expansion goals.


The Manager's role starts with Brand Management. The Manager is responsible for in-store marketing campaigns in the territory. The Manager will be responsible for making sure the in-store marketing campaigns represent our clients standards, along with the retail stores standards and along with Our standards. With every Manager starting from entry level and working their way up we are able to continually deliver the results everyone is looking for year after year.

Start Your New Career

Join the fastest growing marketing team today!

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Rake up Boise

Boys & Girls Club

Charity Field Day 2019

Christmas Gala 2018

Charity Field Day 2018

City Light



5-April-2019 – Wisconsin marketing branch, Crusade Capital Management, is excited to announce they will be attending the 2019 Top Leader Meeting in Dallas this month. Each year, the top management team from branches throughout the nation travel to one of the largest cities in the United States to network and discuss marketing strategy for the year.


Online PR News – 27-December-2018 – Boise, Idaho – Derek Akins, Branch Manager of Crusade Capital Management, is ready to expand his marketing firm out of state! With his current office being open for just over a year in Boise, Idaho, he is already ready to flip his market and promote from within so he can expand to Green Bay, Wisconsin.

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